Prostate Restored
Prostate Restored
Photo: Gabriel Freytez
The 4 Ps are Product, Price, Promotion and Place - the four marketing mix variables under your control. The 3 Cs are: Company, Customers and Competitors - the three semi-fixed environmental factors in your market.
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Fluxactive Complete is conveniently packed with over 14 essential prostate powerhouse herbs, vitamins and grade A nutrients which work synergistically to help you support a healthy prostate faster
Learn More »When I was at Telanav, I remember our CEO being very big on empowerment. He used to say that a product manager is responsible for managing the product described not just as a set of features, but as the whole business that spans from sales to marketing to support. Product Managers were truly considered the CEO of the products. One of the most important technique that he thought me was the “4Ps & 3Cs” framework. Initially, like every new tool, it may seem a waste of time, but you’ll soon realize how incredibly valuable and insightful this exercise is. In fact, it forces you to create and maintain a complete view of the product you own, it allows you to think about a business venture in a structured way and, finally, it lets you realize how much you didn’t know about the business you are in. The first time, I was skeptical, but as I digged into it, I quickly started to see the benefits. Today, as product manager for multiple products, I make sure to run the 4Ps& 3Cs exercise for each of them. Let’s learn a little bit more about this framework which is thought also in great schools like Duke and Harvard. The 4Ps is often called “The Marketing Mix” and it has been a very popular framework for the last 30 years. It gets complemented by the 3Cs model, developed by the Japanese strategy guru Kenichi Ohmae, that offers a strategic look at other needed factors for success. Combined together, the 4Ps and 3Cs models, define the first planning step you’ll need to take in order to understand your current situation and drive your product. The 3 Cs are: Company, Customers and Competitors - the three semi-fixed environmental factors in your market. As the 4 Ps and 3 Cs all need to be considered in relation to each other, it doesn’t really matter in what order you define them.
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Read More »Company: You first need to know your company very well: define or learn the vision and the mission. The location. The logo. The organization and its culture. Finally the core product and value. A company needs to carefully evaluate both the short term and long term strategies to beat competition and have a sustainable competitive advantage. Customers: Define your target audience. Deeply research the type of customer, their demographics, their spending power, their habits, and their needs. A common mistake that companies do is to consider the shareholders as their customers. Instead, the main focus should be on the customers as it is the customer who can improve the performance of the organization and can cause the failure of the organization. Competitors: To be successful, you need to know your market and especially your competitors. You want to learn how they operate, what marketing tactics they use, who their partners are, what financial position they are, who their employees and customers are. You can learn for your competitors' mistakes, model what works for them, discover from them new market opportunities.
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